Media and Entertainment industry

The Indian Media and Entertainment (M&E) industry is a sunrise sector for the economy and is making high growth strides. Proving its resilience to the world, the Indian M&E sector is on the cusp of a strong phase of growth, backed by rising consumer payments and advertising revenues across all sectors. The industry has been largely driven by increasing digitization and higher internet usage over the last decade. Internet has almost become a mainstream media for entertainment for most of the people. Recent statistics and developments pertaining to the sector are discussed hereafter.

Digital media innovation - Infrastructures need to be updated to create a flexible, reliable and scalable environment and be more responsive to multi-channel distribution model business requirements.

Silicon Sea values the relationship between companies and their consumers, and hence strives to provide the best technological support and web based solutions in order to enhance audience experience and overall response.

Media and Entertainment industry is constantly confronting some of the biggest transformations in the realm of technology, business models, audience, culture, politics and emerging economies. Hence, it is essential for the sector to embrace and accommodate the dynamism and potent innovation in the field of digitization, multi-platform content development and social media integration. However, the one aspect that media and entertainment companies should never compromise on is the relationship with the consumer.